sermonette

Better watch that first sentence, it's a doozy. Whoever said that the beginnings were easy to see, and that it was the endings that were difficult to decipher never had a case of blogger's block. Simply put, contrary to what they taught us in Journalism 301, it is the rare story that writes itself. Blogs, while shorter in form and residing in their own dusty, solitary box on the literary shelf are no different.
First there is the subject matter to consider. True, one can write on just about any topic under the sun, and by sun I do mean that intensely hot suppressive orb that has kept us in triple digits for almost two months straight without any rain, but that is a case for the meteorologists to sort out. Topics can range from fashion to travel to politics to well, writing. Just the other day I came across a lengthy piece expounding upon the direction of toilet paper, and whether the roll should pull over or under, and if so, was it correct etiquette to change the rotation or just wait until the roll had been used up. Heady topics, these.
Once this thematic hurdle has been jumped, there is always that elusive first sentence, one which every writer worth his sodium chloride has his own opinion about. Blame it on my advertising copywriting background, but I prefer a punchy statement that opens the door seeing that you have about three seconds to grab the buyer... er, reader's attention. This is just a personal preference, much like ketchup on eggs, but it works for me and seems to get people over the threshold, crossing into what could be considered your own cozy little blog cabin on the net.
So now here we are in the living room of the story; the part where the writer has his guests look around, see. If you have made it this far, it is a pretty safe bet that your company will allow you to take their coat and at least stay for awhile and perhaps have a refreshment or two. Myself, I like three, but then again, personal preference.
The story should now unfold with a clear direction of where you are headed and what you want the reader to leave with besides a small hangover the next morning. Make your points succinctly and prepare to tidy everything up in your closing and goodbyes.
Once again, I like a little punch in my final paragraph, as well as in my glass, something that ties-in with a point that was made earlier in the article; a Styrofoam cup for the road, so to speak.
While I have a certain feeling that I languish somewhere near the "mushy middle" in the pantheon of my contemporaries, I have malignant optimism in the writing skills of just about everyone with an email account. Once the blockages have been removed, distractions dissolved, focus regained, the disciplined writer should have no trouble at all constructing his house of syllables, vowels, and consonants, that's what it is after all.
The wrap up is neat and tidy and can only finish with the two words that bring elation and joy to the heart of every writer. Happy Hour.