Wednesday, July 1, 2009

let them eat steak

There are two sides to every nickel. This is both. You see, in a climate that is increasingly becoming more and more bolstered by the have-nots supporting the haves I find myself squarely in the middle, an observer and a participant, performer and spectator, Democrat and Republican. Oh... forget the latter analogy lest I get carried away in a straitjacket again.
Sit down kids and let Uncle Mame explain it all.
Recently while poring through some glossy magazine that mysteriously ended up in my mailbox I ran across an article touting a new breed of brohemian, a class of citizenry that is more familiar with descriptions of cashmere cardigans from the pages of a J. Crew catalog than it is quotations from the sermon on the mount, or the meaning of "Christ" in Christmas Sale 20% Off. I tell you, it is the societal equivalent of throwing the baby out with the Bathsheba; giving up the guise of the trappings of success by actually paying more for material goods that portray a, shall we say, shabbier cheek. In a quest for solidarity with the less fortunate a subculture has popped up of the plenties portraying the unplenties. A subculture that has understandably now been been forever deemed the Poorgeoisie.
Forget Generation "X." Forget Generation "Y." For all intents and purposes we have run out of letters, much like the early settlers who ran out of continent, or the National Weather Service who infrequently encounters more hurricanes than they have names for. Ladies and Gentlemen, we have now witnessed the birthing of a movement of young, unsettled recessionistas who pay huge sums of money to look the part of the dowager while brunching on Brie and Veuve Clicquot.
The populist outrage has effectively been anesthetized and neutered. Snipped at the quick.
Who could feel sorry for the evicted woman sitting on her front stoop in a pair of Tom Ford $950 jeans? Or the couple who live paycheck to paycheck but refuse fast food, instead opting only to eat $30 Ikura sake-marinated salmon roe at Uchi every weekend. Marie Antoinette's head rolled for far less, this much I tell you.
Most small business owners are clamoring to have the extra business and have come to call this new breed of young, under-the-table spendthrifts the Appreciatives. Roget calls them Disipators. I prefer to call them In Debt. Either way, this inconspicuous consumerism has become the heart of an economy on life support, and may indeed be a necessary evil. What else is one to do? Make less and spend more all the while pretending to have less than the next guy. Now that is a stimulus package we can all support even though we may look upon it later with eyeful of disdain.
And that, my friends, is the fine edge of the coin. A coin I'd like to have back when you're done looking at it, thank you.

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