New Guidelines for Bullet Points on Amazon
Just when we thought it was safe to leave our tactfully-placed, detail page--optimized to within an inch of their life--bullet points alone, Amazon changes the rules of the game.
Fortunately, added limitations and "out of bounds" rulings may provide some sellers the much needed structure that's been missing in the goal of page supremacy.
Here's a run down of the basics to ensure retail-readiness by the deadline for implementation, September 15. (This also coincides with the guesstimated date for Prime Big Deal Days, but that's another blog.)
- Avoid special characters: Do not use symbols like *&^%$#@! or emojis.
- Limit promotional language: Avoid phrases like "free shipping," "best seller," or "limited time offer."
- Be concise: Each bullet point should ideally be one or two sentences long. Certainly under the 255 character-limit!
- Focus on key features and benefits: Highlight what makes your product unique and valuable to customers.
- Avoid redundancy: Don't repeat information that is already included in the product title or description.
- Use proper grammar and punctuation: Ensure your bullet points are well-written and easy to read.
- Don't include refund guarantees: This information should be in your return policy.
- Avoid excessive capitalization: Use capitalization only where appropriate (e.g., proper nouns).
- Use bullet points consistently: Maintain a consistent format throughout your listing.
Quite the list. But by adhering to these new rules, sellers can expect to improve listing visibility, simplify identification of benefits, and attract new customers. Until the next update!
